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This page is part of our Levin information pages.

Goya serial numbers

Serial numbers on Goya instruments made by Levin normally consists of four to seven digits,
either hand written or printed on a Goya label. During 1954-1960 that number was a six digit
Levin serial number, and during 1960-1972 several other series was used. However, on some
instruments, a six digit Levin serial number was impressed into the top edge of the headstock.
Those instruments usually says Goya on the headstock but have a Levin label.

Goya brand name owners

Owner Time period
Hershman Musical Instrument Co., Inc. 1954 - Dec. 9, 1963
Goya Guitars, Inc. / Goya Music Corporation Dec. 9, 1963 - Jul. 17, 1967
Avnet, Inc. Jul. 17, 1967 - Sept. 21, 1970
Kustom Electronics, Inc. Sept. 21, 1970 - Sept. 6, 1972
Dude, Inc. Sept. 6, 1972 - Nov. 3, 1976
C. F. Martin & Co., Inc. Nov. 3, 1976 - Feb. 25, 1999


1954 - 1957
Six digits hand written on "Made By A.B. HERMAN CARLSON" label.

Photo by courtesy of Tom M. Short II.

  Photo 

1954 - 1957


Photo by courtesy of Russ Kern.

  Photo 

Made for Gretsch 1956

Serial number range Year
303552 - 321200 1954
321201 - 336743 1955
336744 - 350110 1956
350111 - 366295 1957


1957
Six digits hand written on "Made By A.B. HERMAN CARLSON LEVIN", "Distributed By" label.

Photo by courtesy of eBay member angelswork77.

  Photo 

1957

Serial number range Year
350111 - 366295 1957


1957 - 1958
Six digits hand written on "Made By" label.

Photographer: unknown

  Photo 

1957 - 1958

Serial number range Year
350111 - 366295 1957
366296 - 384905 1958


1958 - 1959
Six digits printed on "Made By" label.

Photo by courtesy of Magnus Hultin.

  Photo 

1958 - 1959

Serial number range Year
366296 - 384905 1958
384906 - 402016 1959


ca 1958 - ca 1965
Four, five or six digits printed on "NEW YORK 10, N. Y." label.

Photo by courtesy of Russ Kern.

  Photo 

ca 1958 - ca 1965

Serial number range Year
366296 - 384905 1958
384906 - 402016 1959
2xxx - 9xxxx ca 1960
9xxxx - 97xxx ca 1961
97xxx - 12xxxx ca 1962
12xxxx - 16xxxx ca 1963
16xxxx - 22xxxx ca 1964
22xxxx ca 1965


ca 1965 - ca 1967
Six digits printed on "N. Y. 10010" label.

Photo by courtesy of Top Shelf Music.

  Photo 

ca 1965 - ca 1967

Serial number range Year
22xxxx - 27xxxx ca 1965
27xxxx - 35xxxx ca 1966
35xxxx - 38xxxx ca 1967


ca 1967 - ca 1968
Seven digits printed on "N. Y. 10010" label.

Photo by courtesy of www.vintage-guitars.se

  Photo 

ca 1968

Serial number range Year
35xxxxx - 37xxxxx ca 1967
37xxxxx - 38xxxxx ca 1968


ca 1967 - ca 1971
Seven digits printed on "GOYA MUSIC" label.

Photo by courtesy of eBay member canogaslim.

  Photo 

ca 1967 - ca 1971

Serial number range Year
36xxxxx - 37xxxxx ca 1967
37xxxxx - 38xxxxx ca 1968
38xxxxx - 415xxxx ca 1969
415xxxx - 50xxxxx ca 1970


ca 1971
Four digits stamped on "GOYA MUSIC" label.

Photo by courtesy of www.vintage-guitars.se

  Photo 

ca 1971

Serial number range Year
1xxx - 2xxx ca 1971


ca 1971
Four digits stamped on "THE SPECIAL SOUND" label.

Photo by courtesy of Garrett Park Guitars

  Photo 

ca 1971

Serial number range Year
1xxx - 2xxx ca 1971 - ca 1972


ca 1971
No serial number on "THE SPECIAL SOUND" label.

Photo by courtesy of eBay member canogaslim.

  Photo 

ca 1971

Serial number range Year
No number ca 1971


ca 1971 - ca 1972
When Dude, Inc. bought the Goya brand name on September 6, 1972,
they also took over the remaining stock of already delivered Goya
instruments from Kustom Electronics, Inc. and had them relabled.
Four or five digits printed on "DUDE" label.

Photo by courtesy of Greg Deanda.

  Photo 

ca 1971 - ca 1972

Serial number range Year
5xxxx ca 1971 - ca 1972