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This page is part of our Levin information.


Goya serial numbers

Serial numbers on Goya instruments made by
Levin normally consists of four to seven digits,
either hand written or printed on a Goya label.
During 1954-1960 that number was a six digit
Levin serial number, and during 1960-1972
several other series was used.
However, on some instruments, a six digit
Levin serial number was impressed into the top
edge of the headstock as well.

Goya brand name owners

Owner Time period
Hershman Musical Instrument Co., Inc. 1954 - Dec. 9, 1963
Goya Guitars, Inc. / Goya Music Corporation Dec. 9, 1963 - Jul. 17, 1967
Avnet, Inc. Jul. 17, 1967 - Sept. 21, 1970
Kustom Electronics, Inc. Sept. 21, 1970 - Sept. 6, 1972
Dude, Inc. Sept. 6, 1972 - Nov. 3, 1976
C. F. Martin & Co., Inc. Nov. 3, 1976 - Feb. 25, 1999

1954 - 1957
Six digits hand written on
"Made By A.B. HERMAN CARLSON" label.


Photo by courtesy of Tom M. Short II.

  Photo 

1954 - 1957



Photo by courtesy of Russ Kern.

  Photo 

Made for Gretsch 1956


Serial number range Year
303552 - 321200 1954
321201 - 336743 1955
336744 - 350110 1956
350111 - 366295 1957

1957
Six digits hand written on
"Made By A.B. HERMAN CARLSON", "Distributed By" label.


Photo by courtesy of eBay member angelswork77.

  Photo 

1957


Serial number range Year
350111 - 366295 1957

1957 - 1958
Six digits hand written on "Made By" label.


Photographer: unknown

  Photo 

1957 - 1958


Serial number range Year
350111 - 366295 1957
366296 - 384905 1958

1958 - 1959
Six digits printed on "Made By" label.


Photo by courtesy of Magnus Hultin.

  Photo 

1958 - 1959


Serial number range Year
366296 - 384905 1958
384906 - 402016 1959

ca 1958 - ca 1965
Four, five or six digits printed on "NEW YORK 10, N. Y." label.


Photo by courtesy of Russ Kern.

  Photo 

ca 1958 - ca 1965


Serial number range Year
366296 - 384905 1958
384906 - 402016 1959
2xxx - 9xxxx ca 1960
9xxxx - 97xxx ca 1961
97xxx - 12xxxx ca 1962
12xxxx - 16xxxx ca 1963
16xxxx - 22xxxx ca 1964
22xxxx - 24xxxx ca 1965

ca 1965 - ca 1967
Six digits printed on "N. Y. 10010" label.


Photo by courtesy of Top Shelf Music.

  Photo 

ca 1965 - ca 1968


Serial number range Year
22xxxx - 270xxx ca 1965
270xxx - 270304 ca 1966
270305 - 329914 1966
329915 - 35xxxx ca 1966
35xxxx - 353100 ca 1967
353101 - 365561 1967
365562 - 367xxx ca 1967
367xxx - 367719 ca 1968
367720 - 372100 1968
372101 - 387xxx ca 1968

ca 1967 - ca 1968
Seven digits printed on "N. Y. 10010" label.


Photo by courtesy of www.vintage-guitars.se

  Photo 

ca 1967 - ca 1968


Serial number range Year
35xxxxx - 3629005 ca 1967
3629006 - 3655619 1967
3655620 - 367xxxx ca 1967
367xxxx - 3677199 ca 1968
3677200 - 3721001 1968
3721002 - 387xxxx ca 1968

ca 1967 - ca 1971
Seven digits printed on "GOYA MUSIC" label.


Photo by courtesy of eBay member canogaslim.

  Photo 

ca 1967 - ca 1971


Serial number range Year
36xxxxx - 37xxxxx ca 1967
37xxxxx - 387xxxx ca 1968
388xxxx - 415xxxx ca 1969
415xxxx - 50xxxxx ca 1970

ca 1971
Four digits stamped on "GOYA MUSIC" label.


Photo by courtesy of www.vintage-guitars.se

  Photo 

ca 1971


Serial number range Year
1xxx - 2xxx ca 1971

ca 1971
Four digits stamped on "THE SPECIAL SOUND" label.


Photo by courtesy of Garrett Park Guitars

  Photo 

ca 1971


Serial number range Year
1xxx - 2xxx ca 1971 - ca 1972

ca 1971
No serial number on "THE SPECIAL SOUND" label.


Photo by courtesy of eBay member canogaslim.

  Photo 

ca 1971


Serial number range Year
No number ca 1971

ca 1971 - ca 1972
When Dude, Inc. bought the Goya brand name
on September 6, 1972, they also took over
the remaining stock of already delivered Goya
instruments from Kustom Electronics, Inc.
and had them relabled.

Four or five digits printed on "DUDE" label.


Photo by courtesy of Greg Deanda.

  Photo 

ca 1971 - ca 1972


Serial number range Year
5xxxx ca 1971 - ca 1972